There is no denying the fact that Facebook is one of the most popular social media platforms. People from around the world use it for infotainment. It is one of the biggest places for social media marketing. It is already late if you haven’t created a Facebook advertising campaign because you can’t afford to miss the 2.45 billion potential customers.
Let’s see the benefits of social media marketing and why social media marketing on Facebook is essential.
Facebook has an impressive reach
Presently around 2.45 billion people use Facebook. You will be surprised to know that almost 7.77m people in UAE use Facebook. This is more than any other social media platform.
Since Facebook is considered more of an entertainment source where people connect with friends and chill, there is much more traffic. Also, the fact that it spans equally among people of all ages makes it the apt platform for ads.
Facebook offers unmatched analytics
The internet provides real-time analysis of your ads. But it is not anywhere that you find such detailed reports as on Facebook. All the metrics will be neatly compiled in the Ads Manager. You only need to click there and find the reach, likes, best performing posts, etc. It is surprisingly true that you can also find conversions and sales on this platform. Your Facebook marketing agency can help you progressively use the data.
Facebook helps to target the right audience
Selling a well-fitted, high quality, affordable winter jacket to someone sweating is not a good marketing strategy. But when marketing on social media platforms such as Facebook, you can target the right audiences. Facebook helps to choose the accurate demographics, language, age, etc. to target the exact leads.
Facebook suits both B2B and B2C businesses
If you think that social media marketing through Facebook is only for B2C businesses, you are hugely mistaken. Facebook ads cater to both B2C and B2B businesses equally. You will be surprised to know that most business decision-makers spend their time on Facebook to understand customer behaviors and trends. When the ad you publish reaches them at the right time, it helps in more B2B collaborations.
Facebook helps to announce innovations quickly
Due to excessive competition in every field of life, it becomes crucial to innovate. Yet, how do you inform potential customers that there are new features in the product? Here is when social media marketing through Facebook springs into action. People’s strength on this platform and the liberty to track the right audience helps to announce your newness to the world easily.
Facebook helps to remarket effortlessly
Customers need to look at a specific ad for at least 3 to 5 times before trusting a brand. If you were able to catch a potential customer’s eye and gain a click too, it is important to target the person again. When scrolling through the ad for a couple of times, the customers start thinking of it as a trustable brand. Hence remarketing is an absolute necessity for conversion, and Facebook ads are the apt methodology for the same.
Facebook helps to rank high
The activity on social media can help you rank well on the search engines. The actions such as clicks, shares, likes, comments, etc. are called social signals, and these help to ascertain your Google ranking. When the ad goes live on Facebook, these social signals also increase, helping your business website to reach a higher place on Google or other search engines.
Facebook helps have the edge over organic traffic
Organic traffic is a thing of the past. There are already well-established businesses in every field, and you cannot expect customers to come without taking an effort into marketing. Social media is the most suitable platform to attract leads, and paid Facebook ads are the best in this lot. Opting for paid posts will help reach more people and increase brand awareness.
Promoting through Facebook is the need of this hour, and none other than a Facebook marketing agency can help you attain all its advantages. Contact Reon Technologies ato assist you in the way to achieve immense popularity on Facebook.
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