Do you use email to promote your marketing campaigns? And social networks too? Do you ask the in-house team to help disseminate the information? Many probably answered yes to all three questions. That’s because we’re doing our best to reach our target audience and improve our engagement. Traditional methods and marketing automation systems can help improve effectiveness and reach, but now it’s time to try less traditional methods and move to multi-channel campaigns. Therefore you can reach your customers in a timely manner and increase response rates through strategies such as interactive voice response (IVR) and SMS (text-based) messaging.
Reon Technologies, IVR software development company have the complete solution. We provide IVR application that helps in developing an effective marketing strategy and, in turn, boosting up your sales.
What is IVR?
Primarily IVR was developed to provide Call center solutions. IVR (Interactive Voice Response) is an automated telephone system that interacts with callers via pre-recorded voice prompts or menus. The system collects the caller’s actions in the form of keystrokes and sends the call to a secondary menu or call center agent to resolve the query.
The role of the IVR system in marketing campaigns and sales
Nowadays, marketers can extend the ability to interact with customers via voice and text. Here are four examples of how you can use IVR systems to change your marketing program:
- Conduct surveys and votes
It can be difficult to collect accurate and accurate data related to customer feedback. People may forget that they were busy and were asked for help to complete an online survey when they left the store. With IVR services, you can collect feedback, send post-purchase automated surveys, or have a more proactive customer service experience to measure your satisfaction. This allows you to collect data and responses more quickly, such as sharing praise and discovering areas for improvement. Do research to learn about preferences, behaviors, and everything else you need to know about your target market.
- Send promotions and product updates
Extend IVR services further by sending notifications about promotions and product information (if current and potential customers choose to receive promotional information). Through the integration of IVR services with CRM, POS, or other applications, you can collect specific customer data, automate the process, and provide discounts, product update details, and more to current and potential customers.
- Manage reward programs
Through the IVR application, you can assign a dedicated number to a loyalty/rewards program that allows customers to send phone calls or text messages to activate or check their balances. It also makes it easier to manage your program by creating flow and automation specific to your loyalty program and sending notifications about account information, rewards for reaching program levels, and more.
- Create a multi-channel campaign
Combining IVR systems with message and email marketing creates multi-channel campaigns while enabling better automation and integration than marketing platforms. For example, suppose you want a customer who has purchased a product in the last three months to complete a survey. They want to submit surveys actively, but they want to give these customers the option to record their responses for more detailed and personal feedback. For this, you can also include a gift card as an incentive.
Get started with IVR and set up your customized IVR software today with us for your business growth.
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