Reon Technologies – Digital Marketing Company in UAE offer services to market your digitally . Our integrated services include SEO, Website design and development, Mobile app development, ERP software development and more.
Reon is driven by a passion to transform customers into customer engagement centers of excellence. We aim to provide ease of access to information through deep understanding of the cost and complexity involved in handling a project. Our products and professional services are designed and intended to deliver exceptional performance and value .
We have highly skilled and experienced professionals who ensure that they follow the industry’s best practices in each vertical they work in.
The internet has shortened distances. Now we can do business across continents. But not all companies require a global audience. All they need to succeed is to be known locally. And what’s better than local SEO for the same. The best digital marketing company UAE showcases how effective local SEO can amplify your business.
What is Local SEO?
Local SEO is the strategy that allows a business to be more visible in the local searches.
Any business that serves a particular geographical area can benefit from properly implementing local SEO techniques. Which means any search which contains a location modifier can be regarded as a local search. Moreover, if there is a local query for your website then it requires Local SEO.
But to activate a business or to flourish a business to extremes, the business owner has to be socially active or must have a strong online presence. To be socially active or inactive, is a person’s will and responsibility but Digital presence of a person can be enhanced only with the help of small SEO tricks and tips.
Choosing professional SEO services in Dubai can help you understand the benefits of and how to increase your digital presence by using SEO tricks and utilise it on your requirement.
Why Local SEO Services are important?
The answer is here, COMPETITION!!!!
Google has a powerful algorithm for Local Search and to rank higher in the local search is very hard. Once we attain a higher local search rankings, you will be visible in MAP listings or Organic listings.
Here are some of the Local SEO tips and tactics used by SEO experts to increase the search rankings of your website:-
How to Set up Local SEO for your Business?
Set up your Google Business Page
Business page is the most useful tool to manage online presence of various businesses and organizations across Google. Setting up your Google Business profile is an easy task. The only point to remember is that one must complete the profile to achieve desired results. By verifying and editing your business information, you can help customers find you and your services in Google Business listings. Customers can even ask many queries regarding your business services within Local listings.
Include a Map
Since you are a local service provider, customers need to visit the store physically. In such a situation, a map on your contact page can help them find their way easily.
But there are few more criteria’s to rank high on a Map such as:-
a. Include Keywords in Your Google My Business Listing Description and Include Links in it. If you have not developed any website for your business, hire the best web app development company to user friendly websites for your personal and business requirements.
b. Use file names for images. While doing so, Google not only crawls the Title of the page but also the image file name as well.
c. Choose the category very carefully which properly resembles the nature and behaviour of your business.
d. Add Opening and Closing timings of your website. By mentioning this, the customers will be much aware of your availability whether off line or online.
e. Provide a Permanent Address for your business.
Use your specified Location in Title Tag, H1, URL, Content and Image Alt Tags.
It is always always ideal to use keywords in H1, URL, Content, Image Alt Tags and Title tag of your website for better Local SEO results so that your website will be visible to others.
Create a Blog
Blogs are the most important element for any websites. So writing informative blogs regarding detailed services and products are the good ranking factor so that you can focus on more relevant keywords in different pages.
Embed a Map on your Contact us Page
Map implementation is one of the most important Local SEO tips every SEO professionals recommends to have in your website. By embedding MAP in your Contact us page, there will be a great exposure of physical presence of your website for your customers to reach directly to your store/website.
Use Meta Descriptions Strategically
Meta descriptions are a doorway to websites. So we must create a better Meta descriptions for Local SEO visibility for a long term marketing success.
Improve your Website Speed
Fast loading websites always perform better in Google searches than any other websites as the user experience of such websites will be high. So speed up your website page loading time by optimizing certain factors.
Apply Local Link Building Strategies
Backlinks are the essential elements for website visibility in searches and progress in rankings. Ranking a website is not possible without doing any link building activities.
Do Local Citations on Business listing Sites
Doing Local citations are always good for your websites in getting a better local exposure. Mention the Name, Address and Phone number of your local business in local business directories, websites, apps, and on various social platforms you are doing submissions with. By doing this, your local rankings will also get increased.
Analyse your Competitors
To maintain a stability in this tough competition era, it is always a must to know your competitors or opponents strength and weakness. What are the main links they are provided for link building activities, sort that links your competitor have but you lack and submit your site in those links.
Design your website for Mobile Search
a)Make your website Responsive – A website must be well functioned to load in all platforms. So it’s very important to choose a design that woks in all gadgets.
b) Create Accelerated Mobile Pages (AMP) – AMP is an open-source custom web development framework to speed up the loading time of website pages on all mobile devices. An AMP is very important for your website due to:
Webpage speed is a ranking factor of Google’s mobile indexing criteria
A second delay in webpage may decrease conversion by 7 %
c) Reduce Unwanted Contents – Remove old blogs and web contents previously done as those does not have any impact in recent technologies and related services should be removed or replaced with new one.
Be a Sponsor of your Local events
“Popularity gains Visibility”. The idea is just simple, in order to enhance your business locally, you have to be popular. For this, you can take part in social activities and thereby get in touch with socially active individuals.
Be Active on Local Forums and Q/A Platforms
Join various local forums and Q/A platforms and give more interviews. All this can increase the popularity which in turn will increase the organic traffic.
Be Active on Social Media Platforms
Facebook is the most common and widely used platform to promote business websites. Also you can make use of other platforms like Twitter, Instagram etc. where you can share the link of your business websites.
Conclusion
Experience the improved and desired rankings for your business website by professional SEO services in Dubai. We are the best SEO Company in Dubai, UAE offering professional and affordable SEO packages for all types of businesses.
Reon Technologies is a complete Digital marketing services company in UAE. We offer best digital marketing packages for various business in UAE and abroad. With us, we help your business grow faster than ever.
There is an old saying, unity adds to productivity. It means when a few people come together to complete a task, the result is quick, top-notch deliverance.
With the increasing internet consumption as well as awareness about technology, mobile application development has become a well-needed domain of technological enhancement. As we know that different methodologies are adopted for the development of mobile applications based on various business requirements, software requirements, prototyping, application architecture, design and development integration testing, alpha and beta testing, and market analysis.
Mainly there are 4 major types of methodologies that are involved in mobile app development services – The Waterfall methodology, The Prototyping methodology, The Spiral methodology and The Agile methodology.
Agile methodology is a practice for top-class custom mobile app development services which includes continuous practice of repeating the development and testing procedure throughout the entire cycle of development of the application. This phase involves both development testing and revision and is one of the best and simplest methodologies to effectively turn your vision for a business into a full-fledged Software solution programme. This methodology involves application development through continuous planning, studying, improvisations, teamwork, evolutionary development, and timely delivery of complex and multifarious programs and projects.
Agile methodology, the best mobile app development services in UAE has gained immense popularity in today’s various project management practices and is now adopted for all types of development: software, web, and mobile apps. Research, planning, design, development, testing, QA, and other departments.
The benefits that this method is faster go to market is due to its better quality management, greater transparency, and increased business value has pushed numerous business to adopt this approach for their projects.
Why Agile Methodology in Mobile App Development
The development of a mobile app is actually a very challenging and difficult task that requires the involvement of experts and team of specialists to discuss all the requirements and initialise every need of a customer. And with the increasing advanced technologies and smartphones, it’s becoming challenging to develop an application with a long lifespan with optimum performance and at the same tie, loved by the end-users.
Agile methodology for mobile application development has put forth a simple option for clients to suggest changes in the project prior to its completion. By implementing this, there is a great possibility for customer compliance and also there is a good scope for revision, renovation, and rectification within the development stages.
Listed below are some benefits of the agile mobile application development approach:
Faster Development
As the mobile application is divided into sub-projects or mini-projects with a team of collaborators, there is no delay in handling the projects and you can complete them within the time frame. Each specialist team member contributes their role and idea in the completion thus making it a lot easier and simple to assign duties and decide roles. By doing this way, each of the team members put their maximum efforts for streamlining the app development process ensuring a faster delivery.
Less Chances of Errors
Due to the advanced technology in the deployment of any applications, there may be delay in launching apps. Meantime, the data collected for the app development may go outdated. This may sometime causes a poor reputation and a sceptical future in the Digital marketing technology. When we use Agile methodology in this phase, the team can manage and calculate the risk of growth of the company and the projects and can also make specific changes in sorted areas without interpreting the other areas of coding. By promoting this, the chance of errors and misinterpretation of information are completely reduced.
Improved quality
Unlike other development phases, testing validations, experimentations are done at the end of development phase. But here in Agile methodology app development, these process are validated after each step of development. This optimal quality eliminates the risk of any chance of a bug or error being left at the time of quality testing for approval of the completed project.
Uninterrupted Project management
Within a company, projects can be easily managed with a team of Specialists expertized in multiple works. When a task is assigned differently according to the skills of team members, there is a reduction in dependency management within the project. By keeping a steady and safe record of the completion of projects and tasks, the company or the team can assess whether the proposed plan is about to fulfil or not and what further actions does the team needs to take on it.
Enhanced Customer Experience
The pivotal aim of custom mobile application development is to enhance customer experience and eventually scale up the brand value. There are numerous perspectives on the product by incorporating agile methodology in mobile app development. Once this is done, the communication sessions between developers and customers becomes fully transparent eventually reducing the chance of miscommunication and inconvenience within the team
Agile methodology for mobile application development ensures full transparency with the client thereby reducing the chance of any miscommunication and inconvenience. All this effort for personalization creates a successful situation for the developers as well as the customer.
Low Cost of Development
Due to the entire team’s involvement from planning to the execution stage, the app development project is completed in a short time with the available resources and money and promote quick delivery of service.
Customization
As improvisation and customization is conducted at each step according to the client requirements, there is an increased chance of delivery of services according to the choice of users using the application. The constant changes and improvements done within the application stage as per the customer requirements and the comfort of the end-user offers a great opportunity to provide a highly customized product that will eventually lead to customer satisfaction in the minds and hearts of the people using the service.
High Return on investment
Personalization or customization is the axis of successful business operations. With custom mobile application development, companies tend to reach more customers by providing better services. When the Agile methodology is implemented, the app users and app owners find very easy to test their ideas on their products at each stages and since no errors, there is a higher return on investment for them as well as for the company. With this customer friendly approach, more and more people will turn for this services. This builds great trust and reputation which is an important aspect to increase the ROI of the company.
Expanded Market Reach
We know that mobile apps take substantial time to enter the market. However, with Agile methodology technology, quick and efficient team collaborations are made within which makes the project designed and delivered on time and reach earlier in the market. This market reach is very crucial for app owners in capturing a wide audience quicker than its competitors.
Conclusion
Being a business owner, you cannot risk your mobile app to be in the wrong hands. Choosing the Agile methodology, an appropriate and user-friendly custom mobile application development is the best choice that a mobile application development company in UAE can make and if not, this is the right time to change.
At Reon custom mobile application development in Dubai, we provide the best mobile apps for your business by maintaining transparency and optimum quality. With this methodology, high-quality apps are developed with the collaboration and teamwork of every specialist in an organization and you can deliver the best possible product and it will also help you save time and money.
After all, your mobile app is not just an asset, but a way to become successful.Reach us for your mobile app development requirements.
Starting a business is much easier than managing it. Hence, many enterprises collapse due to a lack of better management. As far as a business is concerned, managing resources and their activities within a firm is crucial and if not properly managed, if can even negatively affect a company’s reputation and you may have to pay a lot for it while efficiency in the management process can make the business run in a profitable manner.
However, as technology advances, tools for efficient management are also accessible and efficient management with ERP (Enterprise Resource Planning) solution is one such all-rounder software to manage your business. It helps to optimize and boost profits, which is excellent for business, while also ensuring that society gets the maximum benefit from them.
What is ERP (Enterprise Resource Planning)?
As the name suggests, Enterprise Resource Planning (ERP) is a technique of collecting and organizing data from multiple divisions inside an organization. It collects data from all business areas and consolidates it into a single system. To make the procedure easier, the data kept is then suitable to be shared at multiple levels.
Which Industries Can Benefit from ERP?
Although ERP was only used up by the manufacturing industry long before, the software has now expanded much to other service sectors also like, education, retail and wholesale, real estate, food and beverage, health, and even government institutions. Every organizations has one of its kind of functionalities to manage within them and in this case ERP systems allows all industries to integrate and manage things perfectly within a time frame.
Have you ever wondered why so many businesses are looking for the best ERP software solutions in UAE for their business? What do they need them? According to the latest statistical data, 81 percent of companies are in the process of implementing ERP or they have successfully implemented it. They would never consider implementing ERP in the first place if their systems don’t have advantages for their businesses.
Benefits of an ERP System for your Business.
Are you looking for a way to make your business more efficient? ERP systems from the best ERP Solution Providers in UAE can help you do this. If you’re not sure about whether opting an ERP system is right for your business, it’s important to learn what an ERP system is before making a decision.
One of the main reason for adding an ERP system software into business workflow processes is to eliminate unnecessary tasks and instead direct the team toward doing the right tasks at the right time that generate more value-added activities and output for clients. When the ERP system accomplishes this goal, it brings a wide range of benefits to a business.
With all of that facts about ERP keeping in mind, let’s look at some of the best benefits of having an ERP system implemented into your company’s processes.
Integrate your business
It’s a rapidly evolving business world, and you sure need to be on your toes to keep up with it. The premium solution offered by ERP solution providers in UAE collect all your data and maintain it in one place. This automation allows easy access and provides entities with better inventory management, work scheduling, salary distribution, and industry-relevant tasks.
Enhance Efficiency
Earlier data was stored manually on sheets of paper. Now the same has transformed into spreadsheets. However, the fragmentation of data remains the same. We still have to deal with manual workflows that threaten timely task accomplishments. The best ERP software streamlines the entire data and helps accurate reporting. Hence, increasing the efficiency and productivity of your business.
Increases Teamwork
Fragmented data is a huge burden on your team. Procuring data from numerous sources is a time-consuming process, and there are also chances of error. The best ERP software development company slashes these departmental barriers and present data to the entire team through the centralised custom ERP software development. This reduces the time consumed for each task, eliminates errors and increases teamwork.
Ensures data-security
An efficient ERP system can help reduce the requirement of further staffing or technology implementation. It efficiently integrates the entire business and reduces costs to a large extent. At Reon, we help the company to be more efficient with our best-selling ERP software. Hence, combating the ERP systems implementation cost.
Saves operating cost
It’s a rapidly evolving business world, and you sure need to be on your toes to keep up with it. The premium solution offered by ERP solution providers in UAE collect all your data and maintain it in one place. This automation allows easy access and provides entities with better inventory management, work scheduling, salary distribution, and industry-relevant tasks.
Why opting OREON, the best ERP software Dubai?
We have our ERP product, OREON ERP – the perfect ERP solution that can easily connect to all types of businesses and the best in the industry. The developed ERP module is implemented through a series of processes including training, parallel running, user acceptance, gap analysis etc.
We have our expert engineers who are skilled in web and data base driven applications who can provide you the best solutions that will take your business to new heights. Our ERP software in Dubai are highly adaptive and flexible, catering to enterprises and businesses of all sizes.
Here are some of premium features our OREON ERP solution-
Reduces Operating Costs
Usability
Flexibility of Business Processes Customization
Control Your Stock
Key Identifications of Risks
Track interactions with your customer
Easy to identify and understand your leads
Transfer and assign leads to the sales team
Score your leads to determine potential Interest
Set user sales target
Create accurate quotes and orders in couple of clicks
Easy to log communication from desktop or phones
Approve or disapprove sales order
Customized data by applying views and filters
Hassle-free lead conversion to contacts and accounts
Effortlessly create preform invoice for sales ready leads
Conclusion
ERP solutions are a one-time investment you make to scale your business. You shall soon experience low operating costs and better ROIs with an efficient configuration. So, why not try the best ERP software Dubai for your needs today itself.
To get more information on OREON ERP, the best in class ERP solution, from the leading ERP software company in UAE, write to us at sales@reontel.com or reach us at +971 56 560 2357 for a quick demo and consultation.
With almost 3.8 billion people owning a smartphone, it has become the unconquered ruler of social media marketing. Digital technology has reached the innermost corners of the world due to mobiles, making it a primary medium of marketing for social media marketing agencies.
What is Mobile Marketing?
When businesses use various tactics such as SMS, MMS, push notifications, downloadable mobile apps, in-app advertising, etc., to reach the target audience on their mobile devices, it is known as mobile marketing.
In today’s world, when all our day-to-day activities happen on mobile screens, social media marketing agencies resort to mobile marketing as their prime medium of interaction with potential leads.
Social media is beyond boundaries. Most people prefer to destress during work by scrolling through social media handles, which happens on their mobile screens.
When you imply the mobile marketing strategies, you create a personal impression on the readers and explain the products and services better. Customer referrals and recommendations will equally enhance your social media performance and attract more leads.
Optimize the Email marketing
Email marketing is still the underdog of social media marketing. People take emails seriously if you can create excellent content. Similarly, there are times when your customers take a serious scroll through their emails, and if you manage to emerge out of the spam folder, it will surely get you leads.
A tactful social media marketing agency shall optimize the emails to be appealing both on a handset or laptop. This shall ensure that leads can view it and act.
Shoot those vertical pictures and videos
Clicking the pictures in a portrait mode is considered amateur. However, it is a genius mobile marketing strategy. We have already said that social media scrolling or search engine scanning happens during break hours when people want to relieve the work stress.
People do not want to keep turning their mobile to view images and videos properly. If you click the pictures in vertical mode, they shall be relieved and will spare a few seconds to consider, and this interaction may give you your next customer.
Location-based marketing
If your product or services are meant for people from a specific geographic area, it will waste resources to showcase it to the other part of the land. However, location-based marketing was feasible only through websites on laptops.
Now, you can incorporate the technique on mobile apps and choose your audience. In a way, you create virtual fencing. Social media marketing agencies can also use this method to target an audience that may shift to rival brands. Recently you might have heard about Burger king sending discount coupons to customers scrolling through McDonald’s. This is an effect of virtual fencing.
Allow voice search
The present generation is technologically forward and loves the easy ways to perform tasks. They will prefer a mobile app with voice search rather than the one they will require to type.
Mobile personal assistants are a hit and here to stay. Hence, incorporating technologically forward methods for mobile marketing strategies shall gain you more audience.
Conclusion
Mobile marketing strategies give a push to your business. Hence, it will be profitable for small and large scale companies to opt for mobile apps and other tactics to grow their customer base.
Connect with Reon Technologies your trusted social media marketing agency, to know more and apply the latest digital technology to elevate your business.
Do you know that 90.63% of websites receive no traffic on search engines?
If you wish your website lands in the rest 9.37%, it is high time to up your SEO strategies and escalate the online marketing game. The importance of social media in digital marketing is evident. It can drive traffic, and as we start to learn how to increase visitors to the website, let’s also work on our social media pages to ace the growth. Here we are with SEO strategies for online marketing that will help in gaining increased traffic in 2021.
What is Website Traffic?
Website Traffic is the number of visitors visiting your website. It is either referred to as a visit or session. The website traffic is the benchmark that determines the effectiveness of your digital marketing strategies. Yet, sometimes the traffic is the set of people who do not need the product. These people will not qualify as leads, and here is why you need an effective SEO strategy to reach the right audience at a suitable time. As your trusted digital marketing company, we present you with a few ways to gain rewarding traffic.
How can you build the website for increased traffic?
Businesses should concentrate on the proper digital marketing and SEO strategies that help their websites rank well. The strategies are list as shown below.
Backlinks
Social Networking
Brand Mentions
Commenting
Link Building
Forums
Conclusion
Driving traffic to the websites is easier said than done. But drafting and implementing clever SEO strategies will help you achieve the feat soon. . Connect with us to know more about driving traffic via online marketing and how it can help transform your business day by day.
Wondering why you require HRM when there is already ERP technology that makes business easier. To understand that, first, you must figure out the difference between ERP technology and HRM software solutions.
Purpose
ERP technology integrates people, processes, and technologies, whereas HRM software solutions are devoted to employee management.
Tasks
ERP technology maintains accounts, payroll, cash, overhead, and purchases data across departments. Meanwhile, HRM software solutions help to identify, hire, recruit, onboard and retain qualified talents.
Pricing
Businesses use ERP for cost savings. However, the cost of implementing ERP is way higher. At the same time, HRM software solutions are cost-effective to implement. Now that we understand how ERP technology is different from HRM software solutions let’s know a bit more about the latter and why businesses need it.
What is an HRM software solution?
Unlike ERP technology that integrates the entire business, HRM software solutions are designed for the HR department. They are an all-in-one employee management software that helps them perform to their full potential.
A brief look at what HRM software solutions perform-
Analysis of the job
Hiring the employee
Training the employee
Ensure fair remuneration
Mapping employee performance
Mobilize the workforce
Observe and execute labour rules
What are the reasons to implement HRM software solutions?
HRM software solutions are a necessity for both small and big enterprises. Here are a few reasons to install HRM software solutions and ERP systems to ease the business function.
Effective data management
Companies require multiple spreadsheets to manage the data of their staff. Completed work, enrolment, and status change are a few things that need regular moderation to understand employees’ efficiency. Using HRM software solutions can help you track the data without using spreadsheets. Also, the HR department can access and retrieve information anytime, anywhere.
Boosts employee services
An employee will have multiple queries regarding the origin, functionality, and status of the company. The HR team of every successful joint is keen to answer the questions to satiate the employee, yet there are limits to humans. When implementing HRM solutions, companies ensure that none of the queries go unanswered and the employees know the company well.
Track the key performance indicator (KPIs)
Employees need to be diligent and hardworking. So, if the company is dutiful at answering the queries, it also reserves the right to track the employee’s performance. HRM software solutions help in monitoring work, promotions, and projects of the employee. It also shows the areas wherein he is perfect and the ones that can be perfected. Apart from the progress, HRM also tracks the absenteeism to decide the payroll.
Zero error process
A company requires an efficient team to manage its human resource department. In the process, there may be minute errors. But when a company decides to work with HRM solutions, there are negligible chances of mistakes. It helps the company avert any losses due to possible errors.
Secure the data
With many contributes to business and technology come multiple risks too. You might have already heard a lot about data and privacy breaches. Employers rightly resist implementing technology to safeguard the data. However, with HRMs, your data is safe. The software assures privacy along with its impeccable efficiency.
Grab it at a low cost
When all the above reasons are convincing enough to grab HRM software at the earliest, its cost-effective quality is the cherry on the top. Automate the chores and cut down on the time, energy, and money invested in the process if conducted manually. HRM is a platform that quickly and efficiently automates managerial tasks.
Conclusion
I hope the article convinces you into opting for ERP technology along with an HRM software solution to automate your business processes. Contact Reon Technologies, your trusted digital marketing agency, to know more about efficient software and how they can minimize your work.
Valentine’s day is around the corner. Let’s talk love.
Are you wondering why a digital marketing company is thinking of love?
Well, digital marketing solutions is all about wooing Google. We need to grab attention so that we stay on the first page. There are various online marketing techniques through which you can get google to love you more.
Online marketing for your business
Enrol to Instagram Marketing
Instagram or as the millennials say ‘the gram’ is a hot online marketing platform. You can start with small clips of your brand and slowly proceed to stories. There are also Instagram hashtags that help segregate the information under one big umbrella making it more accessible. When on Instagram, tune in with a few influencers to market your product. Their followers can bring a significant breakthrough in your online marketing strategy.
Facebook Advertising Campaigns
The Facebook Marketing Agency to it as an ocean with a whole lot of possibilities. Facebook offers multiple ways of building your network. One of these is Facebook advertising where in creating a page or group in Facebook. You can lure the audience to this page through excellent content and also evaluate their buying behavior. Another aspect is posting stories at regular interval about things that excite our audience. The engagement received can be used for branding and better visibility. Today many online marketing campaigns include live videos. The strategy is used to increase followers in a lightning speed.
Revive with YouTube marketing
Videos have a huge impact on online marketing trends. Viewers reach out to YouTube both for entertainment and knowledge. There is no niche left uncovered by the YouTube community. For online marketing, you can create YouTube videos depicting the use of your products. Often, customers aren’t aware of a product until they witness someone else using it. YouTube marketing helps to create awareness around a product and brand.
Quora for reliable marketing
Customers look forward to genuine reviews. Many people have diverted towards Quora to seek answers since it is considered as an encyclopedia. Quora shows the relevance and importance of online media in the world. People ask questions and are flooded with responses. Intense keyword research can help you strengthen your online marketing through Quora. Brands have also received honest feedbacks through marketing here.
Grab those email lists
Email marketing is not an old game. It still holds relevance provided you change the copy into a personalized one rather than sending the mundane statements. You will be amazed to know that email marketing is more effective than any other social media channels. Emails have an image of being a serious conversation and are more likely to be read. A recent study revealed that by spending only $1 companies can achieve $44 as ROI.
Be more vocal for the local
Google listing is an impactful way to gain the trust of people around you. Stay up to date with the local map and revert to all the questions. With more following at the local level, you become a trusted brand even before venturing out of the time zones.
Invest in referral programs
I am sure you have come across statements like ‘share the post and win bonus’ or share with friends to grab extra discounts’. This is the essence of referral programs. Brands lure their existing customers into advertising the brand and inviting new customers. Airbnb, Tesla, Casper etc. are a few brands with tempting referral programs increasing customer base multifold. You too, can host one of these strategic policies and gain.
Conclusion
Digital marketing solutions state that online marketing is about gaining trust and creating personal relationships with customers. Reon Technologies strive through personalized online marketing strategies. Visit us for your customized online marketing solutions, and we shall draft and execute plans to uplift your business and take it to a larger audience.
The year 2020 did bring a setback for digital marketing services around the world. However, companies used the time productively by drafting cost-effective digital marketing solutions. With the onset of 2021, the digital marketing agency in Dubai has derived the success plan for the year.
Here we share the strategies for digital marketing services 2021
Social Media to recover
There are many social media platforms, and some of them are incredibly popular among the masses. Your SEO strategy can determine the medium of marketing and reach maximum people. Like Facebook, Twitter, LinkedIn engage people differently, every business can utilize them for a specific goal. Covid-19 also brought multiple new accounts on social media, increasing the customer base.
Inclusion of artificial intelligence
The year 2020 saw artificial intelligence in all kinds of business activities. This year, digital marketing will include artificial intelligence to serve companies. The core strategies for business include understanding customer behavior and innovating according to their needs. Artificial intelligence helps scan through the search pattern and understand the needs of customers. It also helps in updating the business by evaluating new trends. Lastly, customers’ response to the products and services is also mapped with the help of AI.
Increase of Video Marketing
You have probably understood the importance of video by looking at the present trend. People look for entertainment, and there is no other mode as promising as going through videos. Multiple brands have already started digital marketing through online streaming. Catchy content is the key here. If you can emancipate the audience, it will take no longer to establish your small business as a trusted brand.
Customization
The world is seeing more startups. Multiple business organizations are dealing with similar products and services. All the increasing options is making customers confused. Nowadays, they have become vigilant and fear investing in any random brand. Due to this, it is difficult for new brands to stabilize their customer base. Here is why personalization helps. Be it email marketing, remarketing, or retargeting, adding personalized touches to your content can attract more customers. For 2021 the digital marketing agency in Dubai prefers adding a customizable value to each of their content and helping businesses establish better.
Power up with the Voice
SEO is notorious, and it is essential to stay one step ahead to crack it. Voice search is an ongoing trend for both desktops and mobiles. Google is yet to consider it for ranking. But keeping your website optimized for voice searching can help you stay ahead of the algorithm. Being relevant never hurts. Optimizing your content for searches can help customers to access it better hence improving ranking.
Increase interactivity
Digital marketing services work on grabbing attention. It has to be done in a couple of minutes, or traffic shall divert to another site. The coming year too interactivity will be the topmost priority to enhance SEO. With informative content, it is time to include interactive content that keeps your viewers engaged. Quick quizzes, surveys, calculator widgets, polls, attractive stories, etc., are a few ways to stick the viewers to the website.
Work on Local SEO
Local businesses need to keep updating the google listing. It is there that they can make a substantial customer base. Better SEO strategies at the local level makes you popular and helps in more conversions. The people searching for products and services with a narrowed demographics are more likely to purchase. Hence, enroll in the Google MY Business or create and claim your listing to rank high at the local SEO.
Conclusion
The year 2021 is meant to return with a boom. Digital marketing agency in Dubai has already started creating guide maps for the year and rescue companies from the set back of Covid times. Reon Technologies, your trusted cost-effective digital marketing solutions, generates new ideas to soar heights in 2021. Join hands with us and let us come back with a bang.
A user-friendly website is one of the first criteria to brand building. The website is the face of business. So, you know that it is important to make it as pleasing and informative as possible. The website is not just a clutter of information but the arena that expresses your business in an entertaining and informative manner.
Here are a few tricks to build a user-friendly website for your business
Ensure high speed
No one has the time to wait. Most users stay on a website for 2 seconds, and if it fails to load, they move on. Using website tools to speed up your website can be immensely helpful. Pingdom, Google’s page speed tools, Page speed insights etc. are a few website tools to map and increase the loading speed.
Ease the navigation
The importance of websites is that they deliver all the necessary information on a business. These are spread on multiple pages, and you may want the viewer to crawl on them to know more. However, as said earlier, viewers do not have time. Making the crawling process intuitive and accessible is the only way to retain them on the website. There must not be a single time when they are searching for CTA or other buttons.
Work on-site layouts
Users will be crawling through both mobiles and laptops. App developers must optimize your website to work well on both the devices. Mobile users must experience clarity without having to zoom. They must be equally satisfied with the mobile version. The importance of websites mobile optimization becomes critical as presently, it is more mobile users who are actively crawling sites.
Intensify the CTAs
CTA or call to action are the gateways to earnings. When the user clicks on the CTA, he has a positive impression of your website. These buttons must be in reach. Adding different colours in the background can help. Similarly making the CTAs flash and mentioning its purpose enables the user to click on them.
Work on the contact page
How about a condition when users need to contact the website owner? Chabot’s can help. But, these are not enough to answer all the queries. Sometimes it is important to access the contact details. What if your contact page lacks on this? Add a lot of information on the contact page. The user must find multiple ways to connect with the business. It puts forward a positive impression that the company is ever ready to help its customers.
Conclusion
Now that you understand the importance of web development company and how a website connects with app developers to create a user-friendly interface. Reon Technologies works towards creating websites that attract traffic and elevates your profits. Visit us, or we are a call away.
Do you use email to promote your marketing campaigns? And social networks too? Do you ask the in-house team to help disseminate the information? Many probably answered yes to all three questions. That’s because we’re doing our best to reach our target audience and improve our engagement. Traditional methods and marketing automation systems can help improve effectiveness and reach, but now it’s time to try less traditional methods and move to multi-channel campaigns. Therefore you can reach your customers in a timely manner and increase response rates through strategies such as interactive voice response (IVR) and SMS (text-based) messaging.
Reon Technologies, IVR software development company have the complete solution. We provide IVR application that helps in developing an effective marketing strategy and, in turn, boosting up your sales.
What is IVR?
Primarily IVR was developed to provide Call center solutions. IVR (Interactive Voice Response) is an automated telephone system that interacts with callers via pre-recorded voice prompts or menus. The system collects the caller’s actions in the form of keystrokes and sends the call to a secondary menu or call center agent to resolve the query.
The role of the IVR system in marketing campaigns and sales
Nowadays, marketers can extend the ability to interact with customers via voice and text. Here are four examples of how you can use IVR systems to change your marketing program:
Conduct surveys and votes
It can be difficult to collect accurate and accurate data related to customer feedback. People may forget that they were busy and were asked for help to complete an online survey when they left the store. With IVR services, you can collect feedback, send post-purchase automated surveys, or have a more proactive customer service experience to measure your satisfaction. This allows you to collect data and responses more quickly, such as sharing praise and discovering areas for improvement. Do research to learn about preferences, behaviors, and everything else you need to know about your target market.
Send promotions and product updates
Extend IVR services further by sending notifications about promotions and product information (if current and potential customers choose to receive promotional information). Through the integration of IVR services with CRM, POS, or other applications, you can collect specific customer data, automate the process, and provide discounts, product update details, and more to current and potential customers.
Manage reward programs
Through the IVR application, you can assign a dedicated number to a loyalty/rewards program that allows customers to send phone calls or text messages to activate or check their balances. It also makes it easier to manage your program by creating flow and automation specific to your loyalty program and sending notifications about account information, rewards for reaching program levels, and more.
Create a multi-channel campaign
Combining IVR systems with message and email marketing creates multi-channel campaigns while enabling better automation and integration than marketing platforms. For example, suppose you want a customer who has purchased a product in the last three months to complete a survey. They want to submit surveys actively, but they want to give these customers the option to record their responses for more detailed and personal feedback. For this, you can also include a gift card as an incentive.
Get started with IVR and set up your customized IVR software today with us for your business growth.
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